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Jump Start Marketing Program
General Services: The JUMP/START Proess Explained
HEALTHCARE SERVICES
Trust 1
Hospital
Program
Trust 1 Hospital Marketing Program
Medical Transformations
Marketing/Advertising Program
Donald R. Giller
Healthcare Marketing Consultant and Director of New Business
Development for Healthcare
GENERAL SERVICES
 
Jump Start marketing Program Logo THE-ROGOVIN-GROUP’S Four Staged
Sequential Process for the
Development of a Marketing Plan
1 - INFORMATION GATHERING
Marketing Data
Sales Data
Internal
External
History
Senior Management Discussions:
• Financial
• Product Development
• Manufacturing
• Sales
• Marketing
• Advertising
Field Investigation Product Mix
On-Line Intelligence Gathering Competitive Issues
Highly Targeted Market Research Sales Force Make-Up
Trade Show Observation Geographic Goals
Corporate Information Audit   Distribution Goals
Management Ideation Retreats   New Markets
    Forecasts
    Monitoring Procedure
 
 
 
2 - CREATING THE MARKETING/SALES PLAN
• Objectives • Strategies
• Forecasts • Cash Flow Requirements
• Funding Concepts • Evaluation Techniques
 
3 - DEVELOPING THE MARKETING AND SALES
PROGRAM FOR THE FOLLOWING CATEGORIES:
Sales
Trade
End-User
Training Direct Mail Advertising/Direct Mail
• Retail Directed
• Direct Market Oriented
Compensation Trade Advertising
Incentives Buyer Incentives Public Relations
Sales Force Development P.O.P. Web Site Development
Sales Detailing Pricing/Dating Programs Special Promotions
• Sweepstakes
• Joint Promotions
• Cause-Related Promos
• Premiums/Incentives
• On-Pack Incentives
Interactive Communication
Procedures
Co-op Allowances
  Trade Show Participation
  Formalized Sales Presentations  
 
4 - INCREASED DISTRIBUTION, SALES,
MARKETSHARE, AND AWARENESS
 
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