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About This Blog

This blog is designed to address marketing and sales issues that our readership will be helping us to pinpoint. Thus, from the get go, we will be offering a truly collaborative blog.

The Rogovin Group is a marketing/ management consulting and coaching organization that was founded in 1987. We help clients to launch new products, reposition established products, expand into new distribution channels and/or regions. Although we have worked for hundreds of clients in dozens of industries we have focused our practice on health care, hospitality, package goods, retail and international initiatives.

In addition to providiing consulting and coaching services, we have also developed several proprietary ‘marketing products’ that are designed for clients in certain industries e.g. The Trust 1 Hospital Program, The Transformations in Health Care Campaign, The Test America Initiative for offshore companies who want to sell in the U.S.A., The Jump Start Marketing Plan Development Process…

In the months ahead we look forward to your participation in this enterprise.



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