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Case Histories: Tender Corporation
 
 

 

 

Tender Corporation
Insect Repellent and First Aid Products

Through our creation of a special multi-product/premium incentive pack (THE OUTDOOR SURVIVAL KIT) showcasing all of Tender’s repellent and personal care products, our client was able to establish a new SKU that allowed them to cross well entrenched retail merchandise category lines. By creating this new multiple product SKU, we were able to overcome the perennial problem of having to sell individual items to several different buyers within the same chain. This obstacle had prevented Tender from reaching a critical mass of merchandise in any one department. Tender’s new multi pack item was enthusiastically accepted by many large retailers, resulting in better shelf positioning and displays. This was a major improvement over what Tender had traditionally achieved with buyers representing several merchandise categories.

 
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